Private-Label Dealer Program

Put your own brand on a premium deck board

TruPort imports premium capped composite decking straight from the factory and delivers it under your label. Every board you sell builds your name — not ours. We stay behind the scenes; your brand stays out front.

Why Private Label

The board is premium. The brand is yours

You've spent years earning trust in your market. A private-label line puts that equity to work for your name instead of a national brand's.

Your name on every board

The product carries your brand and your color names. The contractor who installs it learns to ask for it by your name.

Nothing identical to shop

A national brand's exact board sits on a big-box endcap. A private-label board doesn't — there's no matching SKU to price you against.

Exclusive in your market

The line is yours. The reorder, the matching phase two, and the next job all come back to you.

Direct economics, no importing

You get the cost and control of buying straight from the factory without standing up sourcing, QC, customs, or freight yourself.

Picture It

This could be your deck, under your name

The board underneath is the same premium capped composite either way. The only question is whose name the homeowner remembers — a national brand's, or yours.

How It Works

From your market to your brand

  • Scope your line

    We start with your market — which profiles and colors fit your customers, and what you want the line to stand for.

  • Make it yours

    Your brand name, your color names, your labeling and collateral. We build the private-label package around what your customers will see.

  • We import & prepare

    We manage the factory relationship, quality, customs, and freight, and prepare the product under your label.

  • Delivered as your brand

    Product arrives at your yard as your line — branded samples and documentation ready to sell, and a direct line to us for reorders.

The Division of Labor

You own the brand. We run the supply chain

The parts your customers see stay yours. The parts that carry cost, risk, and complexity are ours.

Yours
  • The brand, the name, and the color names
  • The customer and contractor relationships
  • The shelf, the showroom, and how it's presented
  • Your pricing position and where you set your margin
  • Your local market
Ours
  • Factory sourcing and the manufacturer relationship
  • Quality control on the product
  • Import, customs, and compliance
  • Freight and delivery to your yard
  • Product and warranty documentation
Who We're Looking For

Dealers and distributors ready to build a house brand

We work best with owner-operated lumberyards, building-material distributors, and hardware retailers that serve deck builders — the kind of operator who'd rather grow their own name than resell someone else's.